CDMA DRIVING HANDSET AFFORDABILITY IN INDIA
Yankee Group Report Analyzes Very Low-Cost Handsets within the Region and Finds Imported CDMA Handsets are Driving Indian Cellular Market
The CDMA Development Group (CDG) announced the release of a new Yankee Group report titled “CDMA Imports Driving Very Low-Cost Handsets in India: Price Trending Analysis for 2007.” This report marks the end of a series of releases by the Yankee Group focused on imported very low-cost handsets (defined as sub-$50 USD) in the Indian market throughout the calendar year 2007.
Findings of the report include:
- 62% of all imported handsets sold in India are sub-$50 USD, with CDMA handsets dominating this category at 73% of the total.
- 94% of all CDMA imports during 2007 were sub-$50 USD.
- The average selling price (ASP) of India’s entire CDMA handset portfolio is 67% lower than the GSM market average.
- 49% (around 50 million units) of the total handset market volume is imported into India.
- The average wholesale price difference between India’s GSM and CDMA imported device volumes increased to $72 USD in 2007 – a difference that grew by $12 in favor of CDMA since 2006.
- More than 90 very low-cost CDMA models from 19 vendors are available on a global basis.
The CDG believes that the report’s findings are positive; very low-cost CDMA2000® handsets are increasing telephony and Internet penetration in India. The report also confirms that handset affordability and vendor diversity are becoming hallmarks of CDMA. CDMA2000 handsets are well positioned to remain critical drivers of teledensity and Internet penetration in India, as well as in other emerging markets.
The CDMA Development Group is a trade association formed to foster the worldwide development, implementation and use of CDMA2000 technologies. The more than 130 member companies of the CDG include many of the world’s largest wireless carriers and equipment manufacturers. The primary activities of the CDG include development of CDMA2000 features and services, public relations, education and seminars, regulatory affairs and international support. Currently, there are more than 500 individuals working within various CDG subcommittees on CDMA2000-related matters.
||The report can be downloaded from the CDG Web site at http://www.cdg.org/technology/3g/resource/yankeegrp_ultralowhandsets.asp.
Please contact the CDG News Bureau at +1-714-540-1030 or firstname.lastname@example.org.
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