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Korean wireless operator succeeds with increased ARPU from superior data services, including full-Internet browsing, at flat-rate pricing

Espanol | Portugues

COSTA MESA, CALIF. — August 11, 2008 — The CDMA Development Group (CDG) today announced that LG Telecom’s new CDMA2000® 1x EV-DO Revision A (Rev. A) data service is flourishing in the highly-competitive Korean wireless services market, adding about 100,000 new data subscribers per month to its 3G data service, ”OZ” (“Open Zone”). The service has already resulted in a 14% increase in data average revenue per user (ARPU) from the previous quarter and a total of 287,000 OZ subscribers at the end of July.

Launched in April 2008, OZ has gained market momentum by offering Korean consumers full-featured handsets with the compelling benefits of wireless broadband data services. The OZ service includes full browsing on the open Internet and unlimited fast data downloads, all at a flat-rate price. LG Telecom will expand its OZ service offering with 10 or more OZ-capable mobile handsets before the year end.

“The rapid subscriber growth that EV-DO Rev. A has brought to LG Telecom is a testimony to the consumer appeal of affordable broadband data services,” said Perry LaForge, executive director of the CDG. “Given the proven results we have seen from 41 other CDMA2000 operators around the globe who have deployed Rev. A technology, we can assume that this incredible growth rate will continue and further increase LG Telecom’s data revenues.”

OZ is based on a state-of-the-art CDMA2000 1xEV-DO Rev. A network. As the leading mobile broadband technology in the world, Rev. A offers peak data rates of 3.1 Mbps in the forward link and 1.8 Mbps in the reverse link. Rev. A is also a more cost-effective platform to deploy than other wireless broadband solutions. As a result, CDMA2000 provides operators such as LG Telecom with the technology needed to offer real value to consumers in highly competitive markets like South Korea.

“We’ve been tremendously pleased with the response to our OZ data service introduction,” said Cheol Soo Kim, Executive Vice President of LG Telecom. “With OZ, we’ve given consumers a new open Internet world for mobile phones at an affordable flat rate price. We will continue to exceed the expectations of our customers with new service offerings that deliver enhancements and greater value."

About CDMA2000
CDMA2000 is the most widely deployed 3G technology, with 257 operators in 99 countries serving more than 438 million subscribers. Counting 2G cdmaOne™ subscribers, there are more than 451 million CDMA users worldwide. CDMA2000 has become the technology of choice for developed and emerging market operators, and is deployable in the 450, 700, 800, 1700, 1900, AWS and 2100 MHz bands. More than 2,007 CDMA2000 devices from over 110 suppliers have been introduced to the market, including more than 521 Rel. 0 and 66 Rev. A devices on 100 CDMA2000 1xEV-DO Rel. 0 and 43 Rev. A systems. More information on CDMA2000 is available on the CDG Web site at

About CDG
The CDMA Development Group is a trade association formed to foster the worldwide development, implementation and use of CDMA2000 technologies. The more than 130 member companies of the CDG include many of the world’s largest wireless carriers and equipment manufacturers. The primary activities of the CDG include development of CDMA2000 features and services, public relations, education and seminars, regulatory affairs and international support. Currently, there are more than 500 individuals working within various CDG subcommittees on CDMA2000-related matters. For more information about the CDG, contact the CDG News Bureau at +1-714-540-1030, or visit the CDG Web site at

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Note to editors
cdmaOne is a registered trademark of the CDMA Development Group. CDMA2000 is a registered trademark of the Telecommunications Industry Association (TIA-USA). All other trademarks are the property of their respective owners.