CDG PUBLISHES WHITE PAPER ON WIRELESS DATA SERVICES

Paper Discusses the Evolution and Opportunities for Data Services Enabled by CDMA2000 Mobile Broadband Technologies

COSTA MESA, Calif., October 17, 2007 — The CDMA Development Group (CDG) today announced the availability of a white paper entitled ‘Maximizing Network Value: Capitalizing on the next wave of mobile broadband data applications.’ The paper examines how CDMA2000^® mobile broadband technologies have lead the evolution of mobile data services and how operators capitalized on their competitive advantage to drive revenue and strengthen their market position. It also analyzes future services that next-generation CDMA2000 technologies will enable. The paper is available for download on the CDG Web site: http://www.cdg.org/resources/white_papers/files/Data_Applications_Oct07.pdf.

“Since data services have become an important revenue driver for operators and a key consideration for their future business strategies, it is important to understand the market opportunities and network requirements for delivering mobile applications,” said Perry LaForge, executive director of the CDG. “CDMA2000’s superior performance and aggressive evolution path have allowed operators to expand their service portfolios and drive revenues faster then their competitors. The white paper takes a close look at how this has been accomplished and what we can expect in the future.”

According to the paper, the availability of mobile data and its importance to operators have evolved with the introduction of high-speed network technologies. From short message service (SMS) supported by 2G technologies to 3G mobile broadband-enabled multimedia services, 3D gaming and location-based services, wireless data has grown to provide up to 20-30 percent of operators revenues and has become a key differentiator in the highly competitive mobile market place. The next major step will be the introduction of all-IP, next-generation infrastructure, which offers low latencies, ultra high-speed data and advanced quality of service (QoS) and support for the quadruple-play: mobile digital video, voice, broadband and broadcast. This will enable operators to compete with fixed Internet-based businesses, offer a wide range of services, including VoIP, advertising, social networking, and mobile TV, and differentiate by integrating presence, location and mobility into these services.

CDMA2000 operators have benefited from a robust wireless data platform that has proven easy to evolve as market needs dictate, have been able to introduce services at least 6 months to 1 year faster, and offer more device choices. The result has been double digit growth in data revenues, market share gains and lower churn, as the examples of KDDI (Japan), SK Telecom (Korea) and Sprint and Verizon (U.S.) demonstrate. On a global basis, CDMA2000 operators have a greater percentage of data users than GSM operators, and with 75 million users they dominate the wireless broadband market. Most CDMA2000 operators have witnessed between 35 to 70 percent growth on an annual basis in data revenues, which has allowed them to sustain their total ARPU, while GSM operators have seen a decline in ARPU. The CDMA2000 evolution path ensures that CDMA2000 operators will be able to drive their businesses and maintain market leadership in the future.

About CDMA2000
CDMA2000 is the most widely deployed 3G technology, with 241 operators in 99 countries, including 79 CDMA2000 1xEV-DO systems and 12 Rev. A commercial networks.   There are 378 million CDMA2000 subscribers, nearly 20 percent of them, or 75 million use EV-DO networks. CDMA2000 has become the technology of choice for developed and emerging market operators, and is deployed in the 450, 700, 800, 1700, 1900 and 2100 MHz bands.  Close to 1,800 CDMA2000 devices from over 92 suppliers have been introduced to the market, including more than 460 1xEV-DO and 35 Rev A devices.  More information on CDMA2000 is available on the CDG Web site at www.cdg.org.

About CDG
The CDMA Development Group is a trade association formed to foster the worldwide development, implementation and use of CDMA2000 technologies. The more than 130 member companies of the CDG include many of the world’s largest wireless carriers and equipment manufacturers. The primary activities of the CDG include development of CDMA2000 features and services, public relations, education and seminars, regulatory affairs and international support. Currently, there are more than 500 individuals working within various CDG subcommittees on CDMA2000-related matters. For more information about the CDG, contact the CDG News Bureau at +1-714-540-1030, or visit the CDG Web site at www.cdg.org.  

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