CDG Press Releases
CDG PUBLISHES WHITE PAPER ON WIRELESS DATA SERVICES
Paper Discusses the Evolution and Opportunities for Data Services Enabled by CDMA2000 Mobile Broadband Technologies
COSTA MESA, Calif., October 17, 2007 — The CDMA Development Group (CDG) today announced the availability of a white paper entitled ‘Maximizing Network Value: Capitalizing on the next wave of mobile broadband data applications.’ The paper examines how CDMA2000® mobile broadband technologies have lead the evolution of mobile data services and how operators capitalized on their competitive advantage to drive revenue and strengthen their market position. It also analyzes future services that next-generation CDMA2000 technologies will enable. The paper is available for download on the CDG Web site: http://www.cdg.org/resources/white_papers/files/Data_Applications_Oct07.pdf.
“Since data services have become an important revenue driver for operators and a key consideration for their future business strategies, it is important to understand the market opportunities and network requirements for delivering mobile applications,” said Perry LaForge, executive director of the CDG. “CDMA2000’s superior performance and aggressive evolution path have allowed operators to expand their service portfolios and drive revenues faster then their competitors. The white paper takes a close look at how this has been accomplished and what we can expect in the future.”
According to the paper, the availability of mobile data and its importance to operators have evolved with the introduction of high-speed network technologies. From short message service (SMS) supported by 2G technologies to 3G mobile broadband-enabled multimedia services, 3D gaming and location-based services, wireless data has grown to provide up to 20-30 percent of operators revenues and has become a key differentiator in the highly competitive mobile market place. The next major step will be the introduction of all-IP, next-generation infrastructure, which offers low latencies, ultra high-speed data and advanced quality of service (QoS) and support for the quadruple-play: mobile digital video, voice, broadband and broadcast. This will enable operators to compete with fixed Internet-based businesses, offer a wide range of services, including VoIP, advertising, social networking, and mobile TV, and differentiate by integrating presence, location and mobility into these services.
CDMA2000 operators have benefited from a robust wireless data platform that has proven easy to evolve as market needs dictate, have been able to introduce services at least 6 months to 1 year faster, and offer more device choices. The result has been double digit growth in data revenues, market share gains and lower churn, as the examples of KDDI (Japan), SK Telecom (Korea) and Sprint and Verizon (U.S.) demonstrate. On a global basis, CDMA2000 operators have a greater percentage of data users than GSM operators, and with 75 million users they dominate the wireless broadband market. Most CDMA2000 operators have witnessed between 35 to 70 percent growth on an annual basis in data revenues, which has allowed them to sustain their total ARPU, while GSM operators have seen a decline in ARPU. The CDMA2000 evolution path ensures that CDMA2000 operators will be able to drive their businesses and maintain market leadership in the future.
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