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CDMA2000 Expected to Continue to Thrive in China with Availability of More Low-Cost Handsets, Dual-Mode Devices, and Additional Value-Added Services  

Costa Mesa, Calif. — February 26, 2007 — The CDMA Development Group (CDG) ( today congratulates China Unicom, one of China’s leading mobile carriers, for substantially growing its subscriber base and reaching solid profitability. China Unicom sold close to 8 million CDMA2000® mobile phones in 2006 and launched more than 100 CDMA phone models, a 20 percent increase from 2005. Seven out of every ten CDMA handset sold in China were priced below RMB 1000 (US$129). China Unicom ended the year with 37 million CDMA2000 subscribers.

In June 2006, SK Telecom (SKT), South Korea ’s largest wireless carrier, purchased a 6.67 percent stake in China Unicom. The partnership has strengthened China Unicom’s CDMA business by providing additional working capital for advanced mobile handsets, network enhancements and the marketing of value-added services. The increased availability of low-cost handsets and dual-mode (CDMA & GSM) devices, several marketing campaigns and reduced operating costs helped the company attain profitability within the third quarter of 2006. China Unicom also introduced a new logo and reorganized its consumer and corporate services branding structure. The “Rural New Time Space” campaign targeted rural markets by enabling farmers to access agricultural information using SMS or WAP. Within six months, this synergistic partnership has already shown China Unicom and SKT a return on their investment. Because of this success, plans for 2007 include continued cooperation with CDMA producers to promote performance and price ratio and to produce more low-cost CDMA handsets set to launch in rural markets.

“The CDG is pleased to see two of Asia’s powerhouses work together to strengthen their investment in CDMA2000,” said Perry LaForge, executive director of the CDG. “China Unicom’s successful CDMA2000 business is proof that subscribers in China are ready for advanced 3G services. For the past six years, CDMA2000 technology has been the catalyst for deploying innovative and competitive 3G services.”

In 2006, China Unicom made significant progress towards selling low-cost CDMA phones and high-end dual-mode handsets. There are now up to 19 dual-mode phones, also known as Worldwind TM phones, available in China. By the end of 2006, the average selling price for their CDMA handset portfolio was less than their GSM portfolio, which spans from low-cost to high-end dual-mode phones. By the end of 2007, it is expected that sales of low-cost and Worldwind phones in China will hit 5.5 million and 3 million, respectively.

In 2007, China Unicom will continue to fortify its line-up of CDMA devices, value added services and marketing campaigns to support its double-digit subscriber growth rate.

More information on CDMA2000 operators is available at

About CDMA
CDMA2000 is the most widely deployed 3G technology, with 190 operators in 84 countries, including 54 CDMA2000 1xEV-DO systems, serving more than 300 million subscribers.  Counting 2G cdmaOne™ subscribers, there are more than 350 million CDMA users worldwide.  CDMA2000 has become the technology of choice for cdmaOne, TDMA, analog and greenfield operators, and is deployed in the 450, 800, 1700, 1900 and 2100 MHz bands. Nearly 1,500 CDMA2000 devices from more than 90 suppliers have been introduced to the market, including more than 390 1xEV-DO devices.  More information on CDMA2000 is available on the CDG Web site at

About CDG
The CDMA Development Group is a trade association formed to foster the worldwide development, implementation and use of CDMA2000 technologies. The more than 130 member companies of the CDG include many of the world’s largest wireless carriers and equipment manufacturers. The primary activities of the CDG include development of CDMA2000 features and services, public relations, education and seminars, regulatory affairs and international support. Currently, there are more than 500 individuals working within various CDG subcommittees on CDMA2000-related matters. For more information about the CDG, contact the CDG News Bureau at +1-714-540-1030, or visit the CDG Web site at  

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Note to editors|
cdmaOne is a registered trademark of the CDMA Development Group. CDMA2000 is a registered trademark of the Telecommunications Industry Association (TIA-USA). All other trademarks are the property of their respective owners.