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August 2013 Industry Press Releases
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Sprint Ethernet Wave Service Delivers Simplicity, Speed and Capacity for Businesses

Sprint Ethernet Wave Service Delivers Simplicity, Speed and Capacity for Businesses OVERLAND PARK, Kan., August 26, 2013 - Sprint has expanded its Ethernet Solutions portfolio to meet the high-speed and heavy bandwidth transport needs of business customers with Sprint Ethernet Wave Service. While offering simplicity through familiar Ethernet technology, the new service offers secure, always-on wireless and wireline connectivity with maximum data security and privacy.

Developed as part of Sprint’s innovative Network Vision initiative, Sprint Ethernet Wave Service delivers lightning-fast speeds and high-capacity bandwidth for the most challenging of business applications over a state-of-the-art, next-generation optical network.

Businesses can depend on Sprint Ethernet Wave Service to deliver the flexibility, scalability and reliability their robust business applications need, including support for storage area networks, data center connectivity, and existing and emerging hosted and cloud services, as well as transmitting heavy-bandwidth data files like financial data and medical images. It also is well-suited to meet such common operational needs as business continuity, record archiving, and database sharing and replication.

“While Carrier Ethernet is becoming a ubiquitous service provided locally and globally, Sprint’s Ethernet Wave Service offers businesses the flexibility, higher speeds and scalability needed for emerging applications,” said Mike Sapien, principal analyst with Ovum Research. “It is just as important that these services are backed by service level agreements that will deliver end-to-end performance requirements with the high-speed, high-bandwidth transport service. Sprint already has a strong market reputation in service management from our survey data, and the addition of new Ethernet transport options and additional coverage will complement their solutions portfolio.”

Mike Fitz, vice president of wireline for Sprint, added, “We’re deploying new network technologies designed to meet the speed and capacity demands of today’s business-critical applications and to allow businesses to simplify network operations through familiar Ethernet technology. Leveraging the investment in state-of-the-art converged packet-optical transport technology as part of our Network Vision, we are enhancing our industry-recognized wireline network to carry a suite of powerful, higher speed bandwidth Ethernet services. Our customized approach to solving business challenges and proven success in offering managed network solutions makes us uniquely positioned to successfully support high-performance Ethernet services.”

Sprint Ethernet Wave Service is now available in 88 U.S. markets and expansion will continue through 2014. As a fixed, point-to-point 100 percent dedicated high-speed connection, it offers 10 Gigabit Ethernet (GigE), 40GigE and 100GigE speeds. The secure, always-on connectivity with 24x7 network monitoring helps to ensure the service is available when needed and is performing optimally. Flat-rate pricing makes planning and cost control easier.

Sprint and Ciena team to enable Ethernet and network speed milestones As a part of its Network Vision initiative, Sprint is using a Ciena 6500-based architecture to address customer service requirements, including delivery of 10GigE, 40GigE and 100GigE for the Sprint Ethernet Wave Service. Sprint is leveraging Ciena’s WaveLogic 3 coherent optical processors to scale its existing infrastructure to speeds of 100 Gigabit-per-second (Gbps) today, with the ability to scale to 400Gbps links in future, as demonstrated in a recent field trial. With this technology, Sprint has deployed one of the longest 100 Gbps circuits in the U.S. with a live transmission that required no signal regeneration over a distance of 2,100 km (1,304 miles). The longer distance between regeneration points provides reduced latency and hardware benefits, and improves reliability, flexibility and performance for customers. This milestone also paved the way for Sprint to deploy the 100Gbps technology across its wireline network where the demand dictates.

”By selecting Ciena’s reliable and proven converged packet optical solutions, Sprint has ensured that its customers can subscribe to the high-performance Ethernet services that today’s bandwidth intensive business applications require. Our portfolio is designed to help quickly scale networks to meet increasing demand and help deliver unique service offerings like Sprint’s Ethernet Wave Service,” added Chad Whalen, vice president, North American Field Operations, Ciena.

Sprint’s Ethernet Solutions portfolio also includes Ethernet access, which is available today in 149 U.S. markets and 81 countries around the globe.

CONTACT(S):

Sprint
, Stephanie Greenwood, 913-315-1612, 
Stephanie.greenwood@sprint.com

BlackBerry Q10 Smartphone Available from Sprint Aug. 30 for $199.99

BlackBerry Q10 Smartphone Available from Sprint Aug. 30 for $199.99 OVERLAND PARK, Kan)., August 26, 2013 - The first 4G LTE BlackBerry® 10 smartphone from Sprint, the BlackBerry® Q10 smartphone, will be available Friday, Aug. 30, in direct ship sales channels, including Sprint Stores, Business Sales, Web Sales and Telesales at 1-800-SPRINT1 , for $199.99 (excludes taxes and surcharges) with a new line or eligible upgrade and two-year service agreement.

“Our customers have anxiously awaited the arrival of the BlackBerry Q10 smartphone,” said David Owens, vice president-Product Development, Sprint. “Its best-in-class physical keyboard, productivity features, enhanced security capabilities and apps make it easy to be productive at work and connected to friends and family after hours. With the Sprint Unlimited, My Way and My All-in rate plans, our customers will be able to use the BlackBerry Q10 smartphone as it was intended, without worrying about silly data caps or overages.”

The BlackBerry Q10 smartphone customers who sign up for Sprint’s new Unlimited, My WaySM plan or My All-inSM plan are eligible for The Sprint Unlimited Guarantee. The Sprint Unlimited Guarantee gives customers unlimited talk (calls to any wireline or mobile phone), text and data while on the Sprint network for the life of the line of service1.

The new Unlimited, My Way rate plan features unlimited talk, text and data while on the Sprint network for as little as $80 per month (excludes taxes and surcharges). With the Unlimited, My Way plan, Sprint customers can also customize their wireless plan to meet their family’s needs, including mixing smartphones and basic phones, selecting their data options, and adding up to 10 lines all on the same account.

Sprint customers will see significant yearly savings compared to AT&T and Verizon with the new Unlimited, My Way plan. Customers can save $360 per year versus Verizon’s and AT&T’s comparable plan with only 4GB of data2. Additionally, Sprint is offering smartphone customers the My All-in plan with unlimited talk, text and data while on the Sprint network and 5GB mobile hotspot usage for $110 per month (excludes taxes and surcharges)3.

For those customers wanting to use their BlackBerry Q10 smartphone from Sprint at work, the BlackBerry Q10 smartphone works with the new BlackBerry® Enterprise Service 10 introduced earlier this year. It provides advanced Corporate-level Enterprise Mobility Management (EMM) for Bring Your Own Device (BYOD) programs and Regulated-level EMM controls and settings for enterprise customers in government and other industries that require an advanced level of security, control and logging.

Built with precision and offering premium performance in a signature design, the BlackBerry Q10 smartphone combines BlackBerry’s best physical keyboard and a touchscreen with the power of the BlackBerry 10 platform to help you communicate and collaborate faster and more efficiently. The BlackBerry Q10 smartphone includes advanced hardware, communications and multimedia features, and provides long battery life that lets you confidently stay ahead and take action all day long.

The BlackBerry Q10 smartphone features a 1.5GHz dual-core processor, 2GB RAM, 16GB memory and microSD memory card slot that supports up to 32GB memory cards. It also offers a 3.1-inch Super AMOLED touchscreen display with capacitive multitouch navigation and four-row, full QWERTY keyboard. Continuing the BlackBerry tradition of long battery life, the BlackBerry Q10 smartphone boasts a removable 2,100mAh lithium-ion battery with up to 12 hours talk time on the Sprint network. It also offers an 8-megapixel rear-facing camera with 1080p HD video recording and 2-megapixel 720p HD front-facing camera.

Additional key features include:

• international roaming

• Wi-Fi® (Dual Band 802.11 a/b/g/n)

• 3G/4G LTE mobile hotspot capability supporting up to five users simultaneously

• Near Field Communication (NFC)

• Bluetooth® 4.0 Low Energy

• integrated speaker

• three microphones with noise reduction

The re-designed, re-engineered and re-invented BlackBerry 10 platform offers a powerful and unique new mobile computing experience. It gives you a faster and smarter experience that continuously adapts to your needs. Every feature, every gesture, and every detail is designed to keep you moving and includes advancements such as:

• The ever-present BlackBerry® Hub, which brings all your conversations together in one easy-to-manage place that you can access at any time from any app with a simple “peek,” so you’re always only one swipe away from what matters to you.

• BlackBerry® Balance™ technology, which elegantly separates and secures work applications and data from personal content, protecting what’s important to you and the business you work for.

• BBM™, which lets you share things with the people that matter to you in an instant. BBM in BlackBerry 10 includes voice calling and video chat and lets you share your screen with another BlackBerry 10 contact.

• BlackBerry® Remember, which helps you tackle tasks quickly with a new way to collect, organize and action all the information sitting in different places across your smartphone.

Sprint continues to bring a better wireless experience to more customers across the country as it builds out its all-new 3G and 4G LTE network and is projected to provide LTE to 200 million people by the end of 2013. For the most up-to-date details on Sprint 4G LTE, visit www.sprint.com/network. Customers are also encouraged to check www.sprint.com/coverage often because the maps are updated when coverage is expanded.

CONTACT(S):

Sprint, 
Nichole (Cappitelli) Pichardo, 949-748-3364, 
nichole.pichardo@sprint.com

Neotel Innovates and Launches “NeoBroadband Powered by LTE”

Neotel Innovates and Launches “NeoBroadband Powered by LTE” Aug 21, 2013 - Neotel today announced that its flagship broadband service NeoBroadband, is now also available over Neotel’s latest LTE network. NeoBroadband powered by LTE, is a fixed wireless solution designed to address the need of the business customer to have business-grade broadband service that provides a fast and consistent user experience for Small and Medium businesses (SMB) as well as large Enterprises. The solution uses a fixed installation to connect business offices via Neotel’s LTE network. The network has been designed to optimize connectivity in order to achieve consistent and reliable connection and speeds. In addition, Neotel’s LTE is unique as it is deployed in the uncluttered 1800 MHz band spectrum and optimised for Internet and data solutions.

Sunil Joshi, MD & CEO of Neotel said “The NeoBroadband powered by LTE brings business grade high speed LTE for the small and medium sized as well as large businesses. Neotel is using its LTE network to deliver efficient, stable, low contention, unshaped and uncapped internet to its business and retail customers as well as for last mile requirements. By using fixed wireless deployment Neotel can optimise the number of connections to each tower thereby delivering better speeds, consistent user experience and minimal disruptions.”

The technology and broadband market in South Africa is worth approximately R5.2 billion in 2013 and growing at 5.5% per year (CAGR). The NeoBroadband powered by LTE service will allow customers to rapidly connect to the world with a high speed, reliable connection. The initial release of the NeoBroadband over LTE is focused in Gauteng and offers download speeds of 2 Mbps, 5Mbps and 10 Mbps on an unshaped, uncapped package ranging from R999 to R2899 per month. As the network footprint expands, Neotel will offer additional packages as well as make the service available in other regions in a phased manner.

With the addition of NeoBroadband powered by LTE in its product portfolio, Neotel is now uniquely positioned to offer a wide range of broadband services ranging from 1 Mbps up to 100 Mbps using different access technologies such as Fibre, WiMax and now LTE with price performance addressing different market segments and user profiles. Joshi says that “Neotel can offer customers speeds they need on a medium they are comfortable with and at a price point that delivers true value for the service they require. In order words Neotel can deliver a 100Mbps broadband service over fibre to a large business customer having huge data traffic or 10Mbps to a medium sized business over LTE or 2Mbps to a small business over LTE or Wimax or microwave. Neotel is in a unique position to be able to do just that”.

Joshi concludes “Neotel invested approximately R500 million in capex over the course of our last financial year, which ended 31 March 2013 to expand our fibre-optic networks and enhance of our ability to provide leading edge network and data solutions to our business and retail customers in South Africa. Neotel has access to over 15,000km of national long distance fibre and 8,000km in metropolitan areas, which is seamlessly connected to the five undersea cables that connect South Africa to Africa and other geographies. To that end, our investment in LTE network enables Neotel to leverage this infrastructure to deliver world class products and services to the South African market”.

Media queries:

Chuma Siswana, Neotel, +27 11 585 0265, Chuma.Siswana@neotel.co.za

Issued by Brunswick South Africa on behalf of Neotel:

Switchboard +27 11 502 7300

Carol Roos +27 72 690 1230

Felicity Hudson +27 71 680 0234

Ericsson Supports SK Telecom’s LTE-Advanced Service Expansion

Ericsson Supports SK Telecom’s LTE-Advanced Service Expansion Aug 20, 2013 -

• Ericsson helped SK Telecom expand its LTE-Advanced service to the downtown areas of 84 cities nationwide by providing software upgrades for Carrier Aggregation in southeastern regions of Korea

• Ericsson strengthens its leadership in the delivery of LTE-Advanced as a main supplier to SK Telecom

Ericsson (NASDAQ: ERIC) has successfully supported SK Telecom, South Korea’s leading telecommunications operator, in expanding its LTE-Advanced commercial service network, via its local entity Ericsson-LG, to downtown areas of 84 cities nationwide, including the entire Seoul metropolitan area and six other major cities.

SK Telecom commercialized its LTE-Advanced service with up to 150Mbps mobile broadband speeds, twice that of LTE, for the first time in the world on June 26, 2013. At that time, the service included the entire Seoul area, the downtowns of 42 cities in Gyeonggi-do and Chungcheong-do provinces, and 103 campus towns. With a plan to deploy 32,000 LTE-Advanced base stations by the end of the year, SK Telecom announced that it will expand LTE-Advanced service areas to 84 cities nationwide and start its LTE-Advanced service on approximately 300 college campuses.

Jan Signell, Head of Region North East Asia, Ericsson, says: "We are proud to power SK Telecom’s LTE-Advanced network, which now covers major areas of the nation. SK Telecom will be able to offer its users broader network coverage and an enhanced mobile broadband experience, ensuring continued loyalty among its customers and market leadership. Ericsson will keep collaborating with SK Telecom to exceed increasing user expectations in South Korea."

Ericsson was responsible for the upgrade, providing the software for Carrier Aggregation and multi-carrier technology for the B5 (850MHz) and B3 (1.8GHz) bands in South Korea’s southeastern regions, where Ericsson partnered with SK Telecom for the LTE network deployment and commercial service launch in 2011. Through this LTE-Advanced commercial service expansion, SK Telecom can continue to differentiate itself on service quality, enabling high-speed mobile broadband services, such as HD video and better voice quality to a broader geographical area.

SK Telecom and Ericsson signed a memorandum of understanding (MoU) on R&D collaboration in February at the Mobile World Congress 2013, to cooperate in the development and demonstration of LTE-Advanced technologies. With this MoU, Ericsson has strengthened its technological cooperation in cutting-edge LTE-Advanced technologies, including small cell-related technologies, to accommodate surging data traffic with SK Telecom.

For further information, please contact

Ericsson Corporate Public & Media Relations, Phone: +46 10 719 69 92, E-mail: media.relations@ericsson.com

Ericsson Investor Relations, Phone: +46 10 719 00 00, E-mail: investor.relations@ericsson.com

Sprint to Bring Unlimited Data Experience to Samsung Galaxy Mega

Sprint to Bring Unlimited Data Experience to Samsung Galaxy Mega OVERLAND PARK, Kan., August 19, 2013 - Sprint, the long-time leader in offering unlimited wireless services, today announced it will offer Samsung Galaxy Mega™ on the Sprint network later this year.

Fared Adib, senior vice president-Product Development, Sprint, issued the following statement:

“Galaxy Mega is an ideal smartphone to demonstrate the value of Sprint’s unlimited 4G LTE data plans1. This new device combines the creativity of a tablet and the productivity and portability of a smartphone with the availability of the Sprint Unlimited Guarantee on the Unlimited, My WaySM or My All-inSM plan. Our customers will enjoy the mega-sized 6.3-inch display, premium camera, fast 4G LTE speeds and other innovative features on Galaxy Mega while on the Sprint network, without worrying about costly overages or sharing data. While other wireless providers are moving away from unlimited service, the Sprint Unlimited Guarantee allows our customers to lock-in unlimited talk, text and data, not for just the next two years, but for the life of the line of service2.”

CONTACT(S):

Sprint, 
Natalie Papaj, 703-592-8412, 
natalie.lariviere@sprint.com

Rock Out With New NextRadio App on Red Hot HTC One Exclusively from Sprint Beginning Aug. 16

Rock Out With New NextRadio App on Red Hot HTC One Exclusively from Sprint Beginning Aug. 16 OVERLAND PARK, Kan., August 15, 2013 - Do you love rocking out to your favorite local radio station on your smartphone but hate the toll it takes on your battery when you stream? Music lovers rejoice! Sprint signed an industry first and will offer access to the new NextRadio® interactive FM radio application beginning with HTC One® and HTC EVO® 4G LTE. This deal will allow Sprint to provide the NextRadio service on a broad range of Sprint smartphone devices during the next several years.

With NextRadio, listening to FM radio on smartphones offers a new type of interactive radio listening experience. When compared with streaming, NextRadio consumes about three times less battery life than other music apps. That’s because the audio is coming through a built-in FM tuner instead of over the Internet.

NextRadio is a free app that comes preloaded on HTC One from Sprint for all new activations. Customers who already own HTC One or HTC EVO 4G LTE from Sprint can download NextRadio through Google Play™ at no additional charge. Don’t have HTC One just yet? No worries! Beginning Friday, Aug. 16, HTC One is launching in a hot, new red color, exclusively for Sprint customers. HTC One in red will be available in all Sprint Stores, Sprint Business Sales, Telesales (1-800-SPRINT1 ) and Web Sales for $199.99 with a new two-year service agreement or eligible upgrade (excludes taxes and surcharges). The device is currently available in silver and black.

And to turn up the heat even more, from Aug. 16 through Aug. 30, Sprint will offer a special promotion to make it even easier for customers to get their hands on the HTC One with interactive FM radio from NextRadio. For a limited time and while supplies last, customers can purchase an HTC One and get a second one for free, in any of the three color options – silver, black or red1.

“Our customers already enjoy listening to a variety of music apps on their smartphones, but NextRadio makes it easier than ever to interact with the local radio stations they enjoy listening to in the car virtually anywhere,” said Fared Adib, senior vice president-Product Development, Sprint. “Marking another innovation milestone for Sprint, our partners at NextRadio are transforming the FM radio listening experience by allowing users to interact with their favorite radio shows by calling or messaging directly from their smartphone.”

NextRadio allows users to:

• Browse stations in their local area by genre or frequency, set favorites, view recently played stations or use a traditional tuner interface

• Call or text the radio shows they love, providing the ability to send instant feedback to the station whenever and virtually wherever they are listening

• Watch music and talk come to life with album art, station logos, song and show details, and instant actions like sharing or purchasing songs right from their phone

A headset or speaker wire plugged into the 3.5mm stereo audio jack is required and serves as the antenna for the FM radio chip. Customers can easily find a radio station from the NextRadio onscreen guide, which is divided by music genre or selecting the station dial position. The app also includes radio station logos, slogans and programming description.

“We’re excited that an innovative wireless carrier like Sprint is leading the effort to offer American consumers something they’ve always loved – listening to the radio – right in the palm of their hands,” said Gordon Smith, president of the National Association of Broadcasters. “This service expands on that experience by enabling consumers to interact with local broadcasters directly through the application.”

For more information about the NextRadio application, visit www.nextradioapp.com.

CONTACT(S):

Sprint
, Nichole (Cappitelli) Pichardo, 949-748-3364, 
nichole.pichardo@sprint.com

Mobile Operators Get Unparalleled Data Roaming Insight, With Aicent’s New Roaming Intelligence LTE Edition

Mobile Operators Get Unparalleled Data Roaming Insight, With Aicent’s New Roaming Intelligence LTE Edition San Jose, CA August 14, 2013 - Aicent, a leading provider of mobile data network services and solutions for global mobile operators, today announced the release of its Roaming Intelligence Suite (RIS) LTE Edition supporting both LTE Diameter signaling and IPX Transport. With Aicent’s RIS, LTE Edition’s powerful real-time monitoring and deep packet inspection capabilities, mobile operators can better monitor the end-to-end roaming process and proactively react to and troubleshoot potential issues, ensuring an improved subscriber LTE roaming experience.

Highlights:

With the enormous growth of LTE, mobile operators are now tasked with having to support increased data demands while maintaining high levels of quality. Designed specifically for mobile operators offering LTE roaming, Aicent’s RIS, LTE Edition provides an extensive range of detailed roaming management reports designed to identify potential business opportunities and roaming issues. The LTE edition is comprised of two feature sets designed to offer mobile operators RIS support for Diameter signaling and LTE bearer transport:

RIS, Diameter Signaling Edition: Provided on top of Aicent’s Diameter Signaling Service, supports all Diameter signaling management by capturing information for real-time troubleshooting and reporting purposes while providing various Diameter signaling reports to let operators track the dynamics of Diameter signaling with their roaming partners.

RIS, IPX Transport Edition: Provided on top of Aicent’s IPX Transport for LTE data bearer transport, RIS, IPX Transport Edition looks into GTP traffic, analyzing packets for data roaming bearer management troubleshooting while developing content for comprehensive reporting and business intelligence.

Aicent’s RIS, LTE Edition Advantages:

• Ensures LTE roaming quality

• Powerful deep packet inspection technology captures and presents critical roaming session information

• Troubleshoots data roaming issues between roaming partners

• Improves subscriber satisfaction and maximizes profitability by protecting roaming revenues

Supporting Quotes:

Zidan Lian, Director of Product Management, Aicent, Inc.

"With continued growth of LTE, and the surge of data signaling along with the increase in GTP bearer activities, it is becoming increasingly more imperative for mobile operators to get a better understanding of potential data issues their subscribers may encounter while roaming. This new update to our RIS solution gives operators unprecedented visibility into an LTE subscriber’s roaming issues allowing them to quickly identify and resolve network issues improving customer satisfaction.”

For media inquiries, please contact:

Mike Rosenbaum, Marketing Manager, Aicent, Inc., mike.rosenbaum@aicent.com, (408) 324-1830

World’s First Commercial LTE- Advanced Call on 1800MHz and 900MHz

World’s First Commercial LTE- Advanced Call on 1800MHz and 900MHz August 12, 2013 -

• Telstra and Ericsson make the world’s first call on combined 1800MHz and 900MHz spectrum bands on commercial network

• 1800MHz and 900MHz spectrum bands are readily available to operators as they move subscribers from 2G to 3G and 4G technologies.

• Ericsson uses LTE-Advanced technology to help operators match their spectrum assets while enabling higher data speeds

Ericsson today has announced that Australia’s leading telecommunications provider Telstra is the first to use the LTE-Advanced (LTE-A) Carrier Aggregation technology on 1800MHz and 900MHz spectrum bands on a commercial network. This took place on July 31, when Telstra transferred data across its live network on a number of sites in Queensland (Australia) carrying commercial traffic.

LTE Carrier Aggregation is the next step in the evolution of high-speed mobile broadband services, enabling operators to make the most of their existing spectrum assets by combining multiple spectrum bands to enable higher mobile broadband download speeds.

Mike Wright, Executive Director Networks, Telstra, says: “Telstra’s LTE subscriber numbers are growing dramatically, with nearly 3 million subscribers currently using the LTE network, up from 2.1 million six months ago. The capacity, higher data speeds and efficiencies provided by LTE- Advanced will help manage growth in data traffic as more customers choose our network. This will allow us to continue providing additional capacity and high-quality service, and we look forward to working with Ericsson to make this happen.”

“When we get access to 700MHz spectrum in 2015 we also intend to deploy the next- generation of LTE-Advanced by combining larger blocks of spectrum in the 700MHz and 1800MHz bands to deliver blistering peak speeds in the theoretical range of 300Mbps.”

Håkan Eriksson, Head of Ericsson Australia, New Zealand and Fiji, says: “Across the region and the globe, many operators have spectrum available in the 1800MHz and 900MHz bands as they migrate subscribers from 2G to 3G or 4G. Many operators will be watching the Australian deployment of LTE-Advanced on these spectrum bands.”

Ericsson is supporting the deployment of LTE-Advanced Carrier Aggregation on other spectrum bands in other countries such as South Korea. On July 18, for instance, Ericsson supported LG U+ in South Korea to commercially launch LTE-Advanced using both 2100MHz and 850MHz bands.

FOR FURTHER INFORMATION, PLEASE CONTACT:

Ericsson Corporate Public & Media Relations, Phone: +46 10 719 69 92, E-mail: media.relations@ericsson.com

Ericsson Investor Relations, Telefon: +46 10 719 00 00, E-post: investor.relations@ericsson.com

LG G2 Introduces New Direction in Smartphone Design

LG G2 Introduces New Direction in Smartphone Design NEW YORK, Aug. 7, 2013 — LG Electronics (LG) today unveiled its latest flagship smartphone LG G2, the first smartphone introduced under LG’s new “G” Series for premium devices, exemplifying LG’s aim to bring forth more customer-centric innovations.

Nearly 700 guests from over 30 countries converged at the renowned Frederick P. Rose Hall, Home of Jazz at Lincoln Center in New York for the global introduction of the device. Based on LG’s research of consumer lifestyles and behaviors, the smartphone offers users more real-life benefits such as ergonomic design, practical functions and an intuitive user experience.

“Our definition of innovation today is technology that truly resonates with consumers,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company, who welcomed the guests to the event. “We have always listened to and learned from consumers in pursuit of innovation. We took these insights to new heights in developing LG G2, the most exciting and ambitious mobile phone in our company’s history.”

New Perspective in Smartphone Design

The LG G2 brings everything together in a device with comfortable, functional, convenient and beautiful design. The LG G2 shifts the paradigm in smartphone design by placing all the buttons on the rear of the device, making this the first smartphone to be completely devoid of side buttons. The unique Rear Key concept came from the realization when studying users that the larger the phone became, the more difficult it was to properly access the side keys. Moving the main buttons to the back of the phone gave users more control since this place was where individuals’ index fingers are naturally located. Researchers found that moving the buttons also resulted in fewer dropped phones when adjusting the volume while talking.

Long-pressing on the rear-mounted volume keys allows users to launch QuickMemoTM and the camera, making note taking and photo capturing even easier than before. And if the LG G2 is lying on a surface face up, there’s no need to lift the phone to access the power button on the back. With KnockON, the LG G2 can be powered on simply by tapping twice on the display.

Edge-to-Edge Display and Best-In-Class Power Capacity

LG upped the ante by incorporating a 5.2-inch Full HD display in the LG G2, the largest display designed for one-handed operation in today’s popular 2.7-inch width smartphone category. In addition to the expansive viewing experience, LG’s innovative Dual Routing technology reduced the phone’s bezel to a mere 2.65mm on the side edge. And with proven IPS technology, the LG G2 offers superior graphics, accurate colors and clear images without any distortion.

For more efficient energy usage, the LG G2 employs Graphic RAM (GRAM) technology. GRAM reduces the display’s energy use by up to 26 percent on a still frame and increases overall usage time on the device by approximately 10 percent. And with a generous 3,000mAh battery that is thoughtfully designed to take maximum advantage of the interior space, the LG G2 is more than ready for a full day’s work or play.

OIS and High Resolution for Great Pictures

The LG G2’s high-resolution camera comes equipped with Optical Image Stabilizer (OIS) technology to prevent blurring, allowing for clearer, brighter and sharper images even when in motion or shooting in dim environments. Most current smartphone cameras with OIS tend to offer resolution in the 4MP to 8MP range. The G2 is unique in that it offers 13MP and OIS technology in a slim design without a protruding lens. And features such as Super Resolution and Multi-point AF help keep everything in focus, just like a standalone point-and-shoot digital camera.

Studio Quality Hi-Fi Sound

In recent years, there has been an increase in consumer demand for superior sound in smartphones as high-quality multimedia content becomes more ubiquitous. Smartphones have become hubs for entertainment of all kind — TV shows, movies, games — and consumers expect the sound to be just as good as the image. The LG G2 is the first smartphone on the market today to feature 24 bit/192kHz Hi-Fi playback that reproduces studio-like quality sound, far superior to a CD. Now consumers can hear a level of audio realism that hasn’t been possible before in a smartphone.

Practical UX Connected to Everyday Life

Research shows that the most frequently used smartphone features are the most basic ones that users often take for granted such as SMS, social networking, directions and of course, making phone calls. The LG G2 comes with a number of compelling user experience (UX) features that provide the most practical value by focusing on a smartphone’s most popular tasks:

• Answer Me — Automatically answers the call after lowering the ringtone when the phone is raised to one’s ear.• Plug & Pop — Recommends options or related features to choose from when the earphone or USB cable is detected.• Text Link — Allows information embedded in text messages to be selected and easily saved in a memo or calendar and searched on a map or the internet.• QuickRemote — Not only can LG G2 be used to remotely control popular home entertainment devices, it can also learn from conventional remotes and be customized to operate multiple devices with flexible layouts and keys.• Slide Aside — Enables easier multitasking by simply “sliding” open apps off to the side using a three-finger swipe.• Guest Mode — Protects owner’s privacy by displaying only pre-selected apps when guests access the phone with a secondary unlock pattern.

Unmatched Performance with Next Generation LTE

The LG G2 runs on the industry’s most advanced mobile chipset, the Qualcomm® Snapdragon™ 800 Processor and redefines the smartphone experience through stunning performance, rich graphics and outstanding battery efficiency. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated. Through a long-term partnership collaboration with Qualcomm Technologies, LG was able to deploy the chipset integrated perfectly with the LG G2 hardware to offer powerful and yet stable performance.

Following the global launch event in New York City on August 7, the LG G2 will be rolled out in over 130 wireless carriers in the next eight weeks starting in South Korea followed by North America, Europe and other key markets. Specific dates for market availability will vary by region and carrier.

Key Specifications:

• Processor: 2.26GHz Qualcomm® Snapdragon™ 800 featuring quad Krait CPU• Display: 5.2-inch Full HD IPS (1080 x 1920 pixels / 423 ppi)• Memory: 32GB / 16GB• RAM: 2GB LPDDR3 800MHz• Camera: Rear 13.0MP with OIS / Front 2.1MP• Battery: 3,000mAh• Operating System: Android Jelly Bean 4.2.2• Size: 138.5 x 70.9 x 8.9mm• Colors: Black / White

Media Contacts:

LG Electronics USA, Chaz Abbott, 858-635-5232, Chaz.Abbott@lge.com

Erica Samadani, 310-280-2456, Erica.Samadani@lg-one.com

Sprint to Bring Unlimited Data Experience to LG G2

Sprint to Bring Unlimited Data Experience to LG G2 NEW YORK, August 07, 2013 - Sprint, the long-time leader in offering unlimited wireless services, today announced it will offer the LG G2 smartphone on the Sprint network later this year.

Fared Adib, Sprint Product Chief, issued the following statement: “Over the years, we have teamed up with LG to bring top of the line devices to our customers. I am thrilled to see our relationship grow as we open new doors together by bringing LG G2 with the benefit of Sprint’s unlimited 4G LTE plans to our lineup.1 The new Sprint Unlimited Guarantee, available with an Unlimited, My WaySM or My All-inSM plan, is the perfect match for LG G2 because our customers can enjoy the powerful camera, huge screen, fast LTE speeds and other innovative features while on the Sprint network without worrying about costly overages or sharing data. While other wireless providers are moving away from unlimited service, the Sprint Unlimited Guarantee allows our customers to lock-in unlimited talk, text and data not for just the next two years, but for the life of the line of service2.”

CONTACT(S):

Sprint
, Nichole (Cappitelli) Pichardo, 949-748-3364
, nichole.pichardo@sprint.com

U.S. Cellular Begins Presale For Moto X™ With Exclusive Offer For Free Motorola Boom Headset

U.S. Cellular Begins Presale For Moto X™ With Exclusive Offer For Free Motorola Boom Headset CHICAGO (August 1, 2013) – U.S. Cellular announces that Moto X is available for customers to preorder at uscellular.com/motox, and it will be available for purchase later this month. Moto X is offered in Woven White and Woven Black and is $199.99 with an instant rebate. In addition, U.S. Cellular exclusively is offering a $59.99 Motorola Boom headset for free to anyone who pre-orders the device online.

"We're excited to offer our customers this amazing Motorola device that has features and tools to help you simplify and enhance your life," said Joe Settimi, vice president of products, pricing and innovation for U.S. Cellular. "Moto X lets you experience key features like Quick Capture Camera. With a twist of a wrist it gives you the ability to capture meaningful moments instantly with friends and family."

With the Active Display, Moto X tells you what you need to know—even when you're not touching it. Instead of a blinking light, information important to you quietly appears on the screen. When you pick it up, Moto X is curved to fit right in your hand. Easily it becomes your camera, so you can get the shots you'd otherwise miss. Moto X is the first smartphone to be designed and assembled in the United States.

Moto X has a 4.7-inch AMOLED™ display, weighs only 130 grams and has a 10 megapixel back camera and a 2 megapixel front camera. Moto X includes 16GB of onboard memory and comes with an extra 50GB of free storage for 2 years on Google Drive.

Highlighted Features:

• Active Display: Moto X is always ready to tell you what you need to know. Information appears on the screen to tell you what you need to know.

• Touchless Control: To use your Moto X, you only need your voice. Because it's always listening and ready to respond with Google Now, Moto X doesn't guess like other phones do, it knows.

• Quick Capture Camera: Just by twisting your wrist twice, your Moto X is ready to take a picture. Touch anywhere on the screen, and you'll get an amazing shot, all in just a few seconds.

Moto X is the latest device to join U.S. Cellular's 4G LTE line-up. Currently, 61 percent of customers have access to 4G LTE speeds and 87 percent will have access by the end of the year. Customers who purchase Moto X from U.S. Cellular also receive a valuable rewards program that recognizes customer loyalty.

U.S. Cellular, in partnership with King Street Wireless, currently offers 4G LTE service covering 61 percent of its customers in select cities in Illinois, Iowa, Maine, Maryland, Missouri, New Hampshire, North Carolina, Oklahoma, Oregon, Tennessee, Texas, Vermont, Virginia, Washington, West Virginia and Wisconsin. By the end of this year, nearly 90 percent of U.S. Cellular customers will have access to 4G LTE speeds. For more information about the 4G LTE experience, visit uscellular.com/4G.

4G LTE not available in all areas. See uscellular.com/4G for detailed coverage info. 4G LTE service is provided in partnership with King Street Wireless. LTE is a trademark of ETSI.

For more information, contact:

Laura Lualhati, U.S. Cellular, 773-399-4849, Laura.Lualhati@uscellular.com

HIMEX Selects Sprint Network to Enable UBI Telematics

HIMEX Selects Sprint Network to Enable UBI Telematics OVERLAND PARK, Kan., August 01, 2013 - HIMEX today announced that it has signed a five-year agreement with Sprint as the preferred CDMA carrier to wirelessly enable and support HIMEX Usage-Based Insurance (UBI) and telematics solutions.

“As a company founded on innovation and excellence, HIMEX is excited to work with Sprint to deliver an unbeatable collaborative offering to the insurance industry,” said Neil Fishenden-SVP business development, HIMEX. “We chose Sprint as our CDMA carrier partner providing us with a common infrastructure across personal and commercial lines. Sprint’s investment in its all-new 3G and 4G LTE network, along with their commitment to maintaining 2G service, has led us to jointly deliver insurers with flexible and scalable solutions to meet the demands of an increasingly data-reliant industry today and in the future.”

HIMEX’s UBI 3D(TM) platform offers the fastest and most complete route in the industry to the implementation of usage-based insurance. The HIMEX Platform covers the entire UBI Value Chain; devices, product platform, systems integration, logistics, mobile apps, data management and analytics; and supports the full range of insurance company transactions from quoting and sales through first notice of loss and claims settlement. Combining HIMEX’s unique UBI 3D(TM) game-based platform with the power of Sprint’s world-class wireless data network and M2M network infrastructure, HIMEX now delivers insurance organizations the most effective UBI solution available with the highest level of customer service and support. “Knowing that Sprint is consistently ranked among the highest in customer experience and care was essential to our decision to partner with them,” Fishenden added.

“Working with HIMEX to deliver complete, end-to-end UBI solutions to insurance companies is just one more way we’re leveraging our insurance and telematics expertise while extending the value of our network,” said Kimberly Green-Kerr-regional vice president, Sprint. “Sprint is continually improving the speed and quality of our wireless footprint as part of our nationwide Network Vision build out which is transforming mission critical business applications that used to run on fixed computer terminals. Now those same transactions are conducted via cell phones and tablets by customers and agents on the go, while remotely connected machines monitor and maintain a variety of functions.” Sprint Network Vision

To support the growing need for data, Sprint is rolling out a new network designed to provide faster data speeds, improved quality and easier connectivity. Sprint expects customers to benefit with better wireless signal strength, in-building coverage and fewer drops/blocks. Sprint introduced its all-new 4G LTE network in 2012 and now offers service in 151 markets. For the most up-to-date information on Sprint’s 4G LTE coverage, please visit www.sprint.com/coverage.

CONTACT(S):

Sprint, 
Randy Spolter, 703-592-8507, randal.spolter@sprint.com


or


HIMEX, 
Mari Stull, 703-599-8969, 
mari.stull@evogi.com

Moto X Coming to Sprint this Summer for $199.99 with a Lifetime Unlimited Guarantee

Moto X Coming to Sprint this Summer for $199.99 with a Lifetime Unlimited Guarantee OVERLAND PARK, Kan., August 01, 2013 - Today, Motorola Mobility introduced Moto X™, the first smartphone designed, engineered and assembled in the USA. Sprint plans to offer the Moto X smartphone later this summer. Powered by Android™ 4.2.2, Jellybean, Moto X will provide customers the Sprint Unlimited Guarantee – unlimited talk, text and data while on the Sprint network guaranteed for the life of the line of service.

Moto X will be available for $199.99 (excluding taxes) with a new line or eligible upgrade and two-year service agreement in all Sprint retail channels, including Web (www.sprint.com) and Telesales (1-800-SPRINT1). Exact availability will be shared closer to launch. Customers can get more information and preregister for Moto X from Sprint at www.sprint.com/motox.

The Sprint Unlimited Guarantee promises customers unlimited talk (calls to any wireline or mobile phone), text and data while on the Sprint network, for the life of the line of service. This guarantee is available to new and existing customers who sign up for Sprint’s new Unlimited, My WaySM or My All-inSM plans.

“Sprint is excited to bring the benefit of a lifetime unlimited guarantee to the new Moto X,” said Fared Adib, Sprint senior vice president-Product Development. “Moto X is an exciting product that is highly anticipated by the market and will be a great option for customers looking to switch to Sprint and gain the value of the new device and also our unlimited lifetime guarantee.”

The new Unlimited, My Way and My All-in rate plans feature unlimited talk, text and data while on the Sprint network for as little as $80 per month (excluding taxes and fees). The Unlimited, My Way plan can offer customers a significant savings when compared to competitors’ capped data plans. For example, smartphone customers can save $20 per month vs. Verizon’s comparable plan with only 2GB of data.1

Moto X is the first smartphone that responds to customers’ needs, delivering the best of Google services, while providing unprecedented personalization such as:

• Touchless Control – Without touching the phone at all, users can check the weather, get directions, or do just about anything – just by saying “OK Google Now.” Because it learns their voice and with the power of Google Now, Moto X doesn’t guess like other phones do. It knows.

• Active Display – Moto X is always paying attention. Information quietly appears on the screen to tell customers what they need to know.

• Quick Capture – Just by two twists of the wrist, Moto X is ready to shoot. Touch anywhere on the screen, and you’ll get an amazing shot. All in just a few seconds.

Sprint 4G LTE currently reaches 151 markets, including Atlanta, Boston, Brooklyn, Chicago, Dallas, Los Angeles, Miami and Puerto Rico. For the most up-to-date details on Sprint’s 4G LTE portfolio and rollout, visit www.sprint.com/network. For detailed 4G LTE maps, visit www.sprint.com/coverage. Customers are encouraged to check back often because the maps will be updated whenever coverage is enhanced.

CONTACT(S):Sprint
, Natalie Papaj, 703-592-8412, 
natalie.lariviere@sprint.com