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June 2012 Industry Press Releases
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Sprint to Unleash the Speed and Power of 4G LTE in Atlanta, Dallas, Houston, Kansas City and San Antonio on July 15

Sprint to Unleash the Speed and Power of 4G LTE in Atlanta, Dallas, Houston, Kansas City and San Antonio on July 15 ATLANTA, June 27, 2012 - As summer begins to sizzle, Sprint CEO Dan Hesse today invited Atlanta, Dallas, Houston, Kansas City and San Antonio customers to harness the speed and power of 4G LTE on July 15 and to further enjoy the top-rated customer satisfaction experience among all national carriers, according to the 2012 American Customer Satisfaction Index.

To better meet the growing voice and data demands of wireless customers, Sprint is building an all-new, nationwide 3G and 4G LTE network through the Network Vision program. This means that whether a Sprint customer is using a smartphone to share a picture or to check the Web, Sprint 4G LTE will make it faster. Coupling the speed of 4G LTE with the industry’s only truly unlimited data plan for smartphones makes Sprint the best choice in wireless.* Additionally, the new network provides significant enhancements to Sprint 3G service. Customers will experience better signal strength, fewer dropped/blocked calls, faster data speeds, expanded coverage and better overall performance as the improvements roll out across the country.

“The performance of both the 4G LTE and improved 3G networks are exceeding our expectations and we are pleased with the progress of the entire Network Vision program,” said Hesse.

With the launch on July 15, Sprint will have debuted 4G LTE to millions of people in five major metropolitan areas with more market launches in 2012 to be announced later this year. By the end of 2013, Sprint expects to have largely completed the build out of its all-new 4G LTE nationwide network – with an enhanced 3G network – covering 250 million people across the United States.

The Wireless Industry’s Most Customer-Friendly Data Plans

In today’s competitive wireless market, the value of unlimited has never been more apparent. Sprint’s Everything Data plan with Any Mobile, AnytimeSM includes unlimited data, texting and calling to and from any mobile phone in America while on the Sprint network, starting at just $79.99 per month for smartphones.

Sprint continues the trend of delivering value to customers through its portfolio of 4G LTE-capable devices and unlimited data experience with Sprint Everything Data plans. Sprint has already launched five 4G LTE-capable devices for less than $200 – HTC EVO™ 4G LTE ($199.99); LG Viper™ 4G LTE ($99.99); Samsung Galaxy Nexus ($199.99); Samsung Galaxy S III ($199.99 for 16GB version) and Sierra Wireless™ 4G LTE Tri-Fi Hotspot, the nation’s first to support 4G LTE, 4G WiMAX and 3G ($99.99) (all pricing excludes taxes).

Over the past several years, Sprint has been working hard to deliver the best customer experience. Recently, the American Customer Satisfaction Index ranked Sprint No. 1 among all national carriers and most improved in customer satisfaction, across all 47 industries, over the last four years. Building an all-new network is the linchpin to make Sprint the company customers want to do business with.

The launch of these metropolitan areas demonstrates the continued commitment by Sprint to invest in its network through Network Vision. For the most up-to-date details on Sprint’s 4G LTE portfolio and rollout, please visit www.sprint.com/4GLTE.

Contact(s):

Sprint
, Kathleen Dunleavy, 310-709-3689, 
kathleen.dunleavy@sprint.com


or


Kelly Schlageter, 703-592-8806, 
kelly.a.schlageter@sprint.com

O2 Launches Commercial Operation of LTE Network

O2 Launches Commercial Operation of LTE Network June 19, 2012 -

• Telefónica is the first operator to bring next generation mobile communication to the Czech Republic

• LTE services will be available for the population in and around Jesenice and visitors to the OC Chodov shopping mall in Prague

• mobile connection with the speed of up to 60 Mbps

• LTE tariffs starting at CZK 333 per month

Telefónica is launching the LTE (Long Term Evolution) 4G mobile communication network today, as thefirst operator in the Czech Republic. Starting today, the operator is also offering commercial LTE services to its customers. The new network offers the fastest mobile Internet today to people. LTE supports data transmissions as much as ten times faster than the 3G technology.

"We will offer our customer real users data download speed of up to 60 Mbps and upload speed of up to 25 Mbps, with network ping around 20 ms. These are no laboratory conditions, but real speeds that we measured in the location," says Martin Škop, Telefónica Czech Republic's director for technologies and network planning.

"Back in 1991 we introduced mobile communication to the Czech Republic. In 1996 we brought the second generation digital system - GSM. In 2004 we launched the CDMA data network, which is a 3G network, and a year later we were again the first operator in the Czech Republic to start the UMTS network.

Now we are coming with the LTE 4G mobile communication network. O2 has been the leader of the Czech mobile communication for 21 years and we intend to remain at the front," said Jiří Dvorjačanský, Telefónica's Director, Marketing Division, upon the commercial launch of LTE. Telefónica has brought four generations of mobile communications systems to the Czech Republic and is a five-time leader among operators in new technology launch.

O2's LTE network covers the municipality of Jesenice (district Prague-West) and its surroundings, with the total population of almost 10,000. LTE signal is also available in approximately half of theChodov shopping mall in Prague, where the biggest and most modern O2 Experience Centre store is based. Telefónica used so-called network neutrality for the LTE launch and runs the LTE network at the frequency of 1,800 MHz, with the bandwidth of 2 x 10 MHz. The LTE technology was supplied by the firm Huawei.

From June 19, 2012, first customers may buy one of the two devices with LTE support with a SIM card, in order to be able to fully use the benefits offered by the technology. O2 offers three LTE Mobile Internet tariffs, starting at CZK 333 per month. Models may be rented for CZK 1, with a refundable deposit of CZK 1,000.

More details on modems and prices can be found here.

Those interested may try out O2's LTE Mobile Internet and/or subscribe to the service in so-called Future Zone - O2'smobile sales stand, which will be available directly in Jesenice on the following days:

22.6. Friday 10 a.m. - 7 p.m. Albert Jesenice

27.6. Wednesday 1 p.m. - 7 p.m. Albert Jesenice

29.6. Friday 11 a.m. - 8 p.m. Albert Vestec

30.6. Saturday 10 a.m. - 4 p.m. Albert Vestec

The devices and services may also be tested or purchased at all times at the O2 Experience Centre in the Chodov shopping mall in Prague. The O2 Experience Centre is opened daily from 9 a.m. until 9 p.m. Trained O2 Gurus are available and will be happy to present the LTE Mobile Internet and its benefits to the customers. You may book the time of one of the O2 Gurus here.

Contacts:

Hany Farghali, Spokesperson, Telefónica Czech Republic, a.s., public.relations.cz@o2.com, tel: +420 606 02 02 02

Huawei Completes Industry's First eHRPD Optimized Handoff Test

Huawei Completes Industry''s First eHRPD Optimized Handoff Test Shenzhen, China, June 19, 2012: Huawei, the world's leading information and communications solutions supplier, today announced the successful completion of a commercial test for LTE to CDMA evolved, High-Rate Packet Data (eHRPD) optimized handoff. eHRPD means the evolution and improvement of the original CDMA EV-DO network.

eHRPD acts as a bridge from CDMA to LTE by ensuring service continuity while protecting existing operator investment. In the initial stage of LTE deployment, network coverage is mainly concentrated to the hotspots. When users move outside of the LTE network, their mobile broadband data service is seamlessly handoff to the Evolution-Data Optimized (EV-DO) network, ensuring a good experience. This is a key function for all the hundreds of CDMA operators who are expanding their networks with the 10 times more capable LTE service. Without a smooth handover between LTE and CDMA the end-user will have a poor data service experience.

As a worldwide partner for most CDMA telecom operators, Huawei is steadfast in its commitment to investment and innovation in CDMA technologies. Huawei provides its customers with E2E products and solutions, business consulting services and industry cooperation to ensure the successful commercial network rollouts.

Sprint Direct Connect Offers Three Times More Push-to-Talk Coverage than Nextel with Roaming, 1xRTT Capabilities

Sprint Direct Connect Offers Three Times More Push-to-Talk Coverage than Nextel with Roaming, 1xRTT Capabilities OVERLAND PARK, Kan., June 18, 2012 - Sprint today announced it has added more coverage area to its Sprint Direct Connect push-to-talk service – creating three times the push-to-talk coverage of its Nextel National Network – with the addition of roaming and Sprint 1xRTT coverage areas.1 Sprint Direct Connect – the new gold standard in push-to-talk – supports broadband capabilities, the latest business productivity applications, social media and multimedia, and future push-to-X capabilities on Sprint’s broadband CDMA network.

The launch of 1xRTT and roaming is the latest in a series of enhancements to Sprint Direct Connect designed to encourage customer migration from the Nextel National Network platform and to appeal to new customers.

“The coverage expansion through roaming and 1xRTT takes Sprint Direct Connect to a new level,” said Uday Patel, director-Sprint Direct Connect Marketing. “To all customers – from first responders who consult with peers across time zones to big businesses that use push-to-talk to communicate with employees on different coasts – the expansion will have instant value.”

He added that the broadened U.S. coverage complements Sprint Direct Connect’s recently deployed international connectivity. “Across the country or across international borders, Sprint Direct Connect provides the new gold standard for push-to-talk reach,” Patel said.

Customers will experience the same instant connectivity when a push-to-talk call has been established, however the initial call setup time will increase slightly if a user is in a 1xRTT area or when roaming.*

The expansion of the Sprint Direct Connect network also marks another milestone for Network Vision, Sprint’s nationwide network upgrade using the newest, most advanced equipment in the industry. Sprint plans to consolidate multiple network technologies into one seamless network with the goal of increasing efficiency and enhancing network coverage, call quality and data speeds for customers.

Earlier this month, Sprint announced it will decommission its iDEN network as early as June 30, 2013 as part of Network Vision plans. Network Vision is expected to add net economic value for Sprint from reduced roaming costs, cell site reduction, backhaul efficiencies, more efficient use of capital, and energy costs savings.

The company has already discontinued selling iDEN devices in most channels and will slow distribution further in the months ahead. Sprint will continue to support business customers with iDEN devices as needed during their transition to the Sprint Direct Connect service.

For more information:

• Sprint Direct Connect, www.sprint.com/sprintdirectconnect

• Sprint Direct Connect coverage, www.sprint.com/coverage

• Network Vision, www.sprint.com/network

Nokia Siemens Networks Frees Spectrum, Increases Data Capacity on #CDMA

Nokia Siemens Networks Frees Spectrum, Increases Data Capacity on #CDMA Arlington Heights, Chicago, USA – June 15, 2012 –

EV-DO Advanced software helps operators meet surging demand for mobile broadband

CDMA subscribers globally can now enjoy a vastly improved data experience and faster speeds, even in high density areas. With EV-DO Advanced*, Nokia Siemens Networks introduces a set of features that enable more efficient use of network resources. These features increase data capacity by up to 40% in loaded cells thereby helping operators economically manage greater data traffic volumes, without the need for hardware investment, via a straightforward software upgrade.

“We are fully focused on technologies that enable a superior mobile broadband experience, and EV-DO Advanced is one such development. It is a major driver of CDMA evolution and adding this to our portfolio reflects our strong commitment to the technology standard,” said Scott Mottonen, head of the CDMA/LTE business line, Nokia Siemens Networks.

“By dynamically adding network capacity where and when it is needed through an incremental, selective and cost-effective upgrade, EV-DO Advanced addresses growing demand for data."

Nokia Siemens Networks’ EV-DO Advanced software comprises a number of capabilities** that increase network capacity, deliver higher data rates and prioritize and allocate bandwidth better to improve overall network efficiency. In addition, these features improve mobile device performance and extend battery life. This announcement follows the company’s previously launched 1X Advanced feature, both of which strengthen its portfolio and are further evidence of its commitment to the CDMA roadmap.

Nokia Siemens Networks’ EV-DO Advanced software is commercially available and is currently being rolled out by a leading operator. In addition to the software, Nokia Siemens Networks also offers global expertise and a complete portfolio of services including consultancy, design and planning, systems integration, deployment, optimization, maintenance and managed services for CDMA networks.

To share your thoughts on the topic, join the discussion on Twitter using #CDMA and #mobilebroadband.

Media Enquiries

Nokia Siemens Networks

Media Relations

Phone: +358 7140 02869

E-mail: mediarelations@nsn.com

U.S. Cellular Builds New Cell Tower In Grants Pass

U.S. Cellular Builds New Cell Tower In Grants Pass Grants Pass, Ore., June 13, 2012 –U.S. Cellular continues to invest in its high-speed nationwide network with a new cell tower in Grants Pass. The site will increase U.S. Cellular's coverage and capacity west of Grants Pass and is one of more than 250 towers U.S. Cellular has built across the state.

"We're committed to delivering products and services that simplify and enhance our customers' daily lives," said Roberta Winger, director of sales for U.S. Cellular in Oregon and California. "This network enhancement will help our customers stay connected to friends and family."

With U.S. Cellular's nationwide network, websites open fast and emails download quickly on the company's smartphone and mobile tablet lineup that includes the Samsung Galaxy S II and Samsung Galaxy Tab 10.1.

To select locations for new towers, U.S. Cellular has teams of system performance engineers who drive through the company's network coverage area, sometimes hundreds of miles a day, to test the signal strength and call quality. U.S. Cellular also listens to customer feedback to help identify the communities that would benefit from another tower.

For more information, contact:

Katie Frey, U.S. Cellular, 773-355-3275, katie.frey@uscellular.com

Sprint Continues Network Vision Progress; Selects Vendors to Decommission the iDEN Network

Sprint Continues Network Vision Progress; Selects Vendors to Decommission the iDEN Network OVERLAND PARK, Kan., June 12, 2012 - Sprint announced today that it has signed agreements with Goodman Networks, Overland Contracting, Inc., a construction affiliate of Black & Veatch, Pyramid Network Services LLC and WesTower Communications Inc. to decommission the company’s iDEN network. Under the terms of the deals, these suppliers will negotiate lease termination agreements, restore cell site compounds and remove Sprint network equipment for re-use or recycling.

Sprint recently announced that it plans to cease service on the iDEN Nextel National Network as early as June 30, 2013, which marks another major milestone on the path to completing the Sprint Network Vision plan. Network Vision is a multiyear initiative to provide an enhanced network experience by improving voice quality and providing faster data speeds, while creating network flexibility and reducing operating costs.

Network Vision also improves environmental sustainability by reducing electricity use and driving down greenhouse gas emissions. Today’s announcement underscores Sprint’s commitment to decommissioning the iDEN network swiftly and efficiently. To begin preparing for the more robust network consolidation, the company expects to shut down a total of 9,600 iDEN sites before the end of the third quarter 2012.

“After a thorough RFP process, Sprint has selected the best suppliers to cost-effectively hit our milestones for site shutdown, enabling the company to exit from those locations at a minimum cost,” said John Harrison, vice president-Network Supplier Performance Management. “In addition, we have taken extra care in selecting these suppliers to ensure our industry-leading green standards are maintained.”

Sprint released an Electronic Stewardship Policy in May 2011, outlining its goal to eliminate all internal e-waste from its own operations and establishing social and environmental criteria that its e-waste suppliers must meet.

Sprint continues to facilitate migration of iDEN customers to Sprint Direct Connect service. Sprint Direct Connect, the industry’s newest push-to-talk (PTT) gold standard, was announced in October 2011. The service provides broadband data capabilities, familiar push-to-talk features, and rugged and reliable handset options. Sprint Direct Connect coverage is expected to broaden throughout 2012.

During the past eight months, Sprint has announced four rugged Sprint Direct Connect handsets: Kyocera DuraMax, Kyocera DuraCore, Kyocera DuraPlus and Motorola ADMIRAL™, which cater to push-to-talk users. Last month, Sprint made International Direct Connect available on its Sprint Direct Connect devices, expanding the reach of push-to-talk capabilities to and from Mexico, Brazil, Argentina, Peru and Chile.

U.S. Cellular Customers Getting The Samsung Galaxy S III In July

U.S. Cellular Customers Getting The Samsung Galaxy S III In July CHICAGO (June 4, 2012) – U.S. Cellular and Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S. and the No. 1 smartphone provider worldwide1, have announced that the 4G LTE™ Samsung Galaxy S® III will be available for customers to preorder on June 12 and will be in stores and online in July. Customers will have the option to prepay for the device beginning June 12 and sign up for updates on June 5 at uscellular.com/gs3. The Galaxy S III smartphone will be offered in a 16 GB version in Marble White and Pebble Blue and a 32 GB version in Marble White. Pricing will be available when the presale begins on June 12.

Customers who purchase the Samsung Galaxy S III from U.S. Cellular receive benefits no one else offers, including new devices faster without resigning contracts, free Battery Swap and the only points-based rewards program in the industry.

"We're eager to get this iconic smartphone into the hands of our customers so they can experience the 4G LTE network on a powerful device with lots of new, unique and cool features," said Edward Perez, vice president of sales and marketing operations for U.S. Cellular. "Whether you are a first-time smartphone buyer or a seasoned user, the Galaxy S III makes it easy to stay connected to the people and information that are important to you."

The Galaxy S III is a cutting-edge device designed to enhance your life and make it easier to do the things you need your phone to do, such as messaging, taking pictures, multimedia activities and sharing information. Using revolutionary technology, it's capable of doing things never seen before with other smartphones. With Share Shot, there is no longer a need to email or download photos. Photos taken can be immediately shared with up to 5 others by synching devices. Photos, calendars, documents and video can be shared simply with S Beam by touching Galaxy S III phones together. The large screen with Trace technology makes text messaging a breeze by swiping between letters instead of typing, and the eight megapixel camera means you can leave your point-and-shoot camera at home.

Highlighted features:

• Pop Up Play: picture-in-picture video capability that enables multi-tasking with other applications such as email

• S Voice: voice control capabilities for applications and the device including taking pictures by saying "cheese," turn the music player up or down, accept or reject calls and to "snooze" an alarm

• Smart Stay: Intelligent display with eye tracking to ensure the phone stays on when in use

• Android™ 4.0 (Ice Cream Sandwich) with TouchWiz enhancements

• Advanced 1.5 GHz dual-core processor and 2 GB of RAM

U.S. Cellular, in partnership with King Street Wireless, currently offers 4G LTE service in select cities in Iowa, Maine, North Carolina, Oklahoma, Texas and Wisconsin. In the second half of this year, 4G LTE coverage will expand to cover select cities in Illinois, Maryland, Missouri, New Hampshire, Oregon, Tennessee, Vermont, Virginia, Washington and West Virginia. By the end of 2012, 54 percent of U.S. Cellular customers will enjoy faster 4G LTE speeds. For more information about the 4G LTE experience, visit uscellular.com/4G.

LTE is a trademark of ETSI. Android is a trademark of Google Inc.

1Samsung is the No. 1 mobile phone provider in the United States and the No. 1 smartphone provider worldwide according to Strategy Analytics, Q1 2012 U.S. Market Share Handset Shipment and Global Smartphone Shipment Reports.

For more information, contact:

Katie Frey, U.S. Cellular, 773-317-0002, Katie.frey@uscellular.com

Cricket Introduces BlackBerry Curve 9350

Cricket Introduces BlackBerry Curve 9350 SAN DIEGO, June 4, 2012 -- Cricket Communications, Inc., a leading provider of innovative and value-driven wireless services, and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ: LEAP), announced today the introduction of the BlackBerry® Curve™ 9350 smartphone to the dynamic and varied Cricket smartphone line-up.

Powered by the new BlackBerry® 7 OS, the slim and stylish BlackBerry Curve 9350 is a premium model in the Curve series of smartphones. It is ergonomically designed with a comfortable and iconic keyboard for fast, accurate typing and an optical trackpad for easy, one-handed navigation. GPS, NFC (Near Field Communication) and Wi-Fi® support are included, as well as a 5MP camera with flash and video recording, plus a microSD card slot for up to 32 GB of additional storage. The new Curve 9350 is Cricket's second BlackBerry smartphone and delivers the world-renowned BlackBerry email and messaging services, including BlackBerry® Messenger (BBM™), along with social apps and access to thousands of apps on BlackBerry App World™. The BlackBerry Curve 9350 is available now at $199.99 (MSRP).

The BlackBerry Curve 9350 is Cricket's first CMAS (Commercial Mobile Alert System) commercially available device, which means that customers will be able to receive "Critical Alerts" (i.e. Amber and Presidential type Alerts) via a SMS message to their phone.

"The introduction of the BlackBerry Curve 9350 smartphone is another step in our ongoing effort to bring our customers a diverse selection of operating systems and phones from which to choose," said Matt Stoiber, senior vice president, devices for Cricket. "The BlackBerry Curve 9350 has what customers need to keep up, including a powerful processor, fast browser and a 5 MP camera with flash."

Cricket's No-Contract Smartphone Rate Plan for BlackBerry Curve 9350
The Blackberry Curve 9350 is available with a $55 a month Cricket rate plan with unlimited talk, text and data and no monthly contract. Cricket's service plans feature all-inclusive pricing and easy-to-understand pricing packages with no service fees and no overage charges. For customers, that means a bill that doesn't fluctuate based upon monthly usage – at a value-packed price point that fits into a tight budget.

Cricket's $55 per month, all-inclusive smartphone service plan includes:

Voice:

• Talk (unlimited)

• Long distance (unlimited)

• Caller ID

• Voicemail

• Call waiting

• 3-way calling

• Call forwarding

Messaging:

• Text (unlimited)

• Picture (unlimited)

• Video (unlimited)

• International text (unlimited)

• International picture (unlimited)

Data:

• Unlimited 3G mobile data

For more information about Cricket's dynamic service and newest device lineup and to check for availability, visit www.mycricket.com. To follow Cricket's latest news and updates online, visit Facebook at www.facebook.com/cricketwireless and Twitter at http://www.twitter.com/cricketnation.

For further information:

Greg Lund, Media Relations, +1-858-882-9238, glund@cricketcommunications.com,

or

Amy Wakeham, Investor Relations, +1-858-882-9876, awakeham@cricketcommunications.com, both of Cricket Communications, Inc.

Samsung Galaxy S III Comes to Sprint, the Only Wireless Carrier to Offer the Device with Unlimited Data Pricing Plans and Google Wallet Pre-Loaded, on June 21

Samsung Galaxy S III Comes to Sprint, the Only Wireless Carrier to Offer the Device with Unlimited Data Pricing Plans and Google Wallet Pre-Loaded, on June 21 OVERLAND PARK, Kan., June 04, 2012 - Sprint, the only national wireless carrier offering truly unlimited data for all phones while on the Sprint network1, will offer Samsung Galaxy S® III beginning on Thursday, June 21. Manufactured by Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S. and the No. 1 smartphone provider worldwide2, Galaxy S III is powered by Android™ 4.0, Ice Cream Sandwich, and boasts a brilliant 4.8-inch HD Super AMOLED™ touchscreen and access to the Sprint 4G LTE network when it launches later this year.

Sprint is the only national U.S. wireless carrier to offer Galaxy S III preloaded with Google Wallet™ enabling the phone to act like a personal wallet using Near Field Communication (NFC) to make safe purchases at more than 100,000 participating retailers.

Samsung Galaxy S III will be offered in a 16GB version for $199.99 and 32GB version for $249.99 (excluding taxes) with a new line or eligible upgrade and two-year service agreement at Sprint Stores, Sprint Business Sales, Telesales (1-800-SPRINT1) and Web Sales (www.sprint.com). The 32GB version will be available exclusively through Web Sales.

Customers can pre-order the device beginning Tuesday, June 5, at www.sprint.com/galaxysiii. It will be available in two color options – Pebble Blue and Marble White.

“Sprint and Samsung take another leap forward together in bringing our customers the best in mobile technology with Galaxy S III on the Sprint 4G LTE network,” said Fared Adib, vice president – Product Development, Sprint. “Sprint is the only U.S. carrier to offer this device with the simplicity of unlimited data plans. Our customers will appreciate being able to use the robust features and capabilities of this device without worrying about data caps, throttling or silly overage charges.”

Galaxy S III offers the speed of a 1.5GHz dual-core processor and 2GB of RAM for multitasking, amazing graphics and rich HD multimedia content. It also has two cameras – an 8-megapixel rear-facing zero shutter-lag camera with LED flash, 1080p video capture, intelligent camera features and facial recognition and a 1.9-megapixel front-facing camera. New features designed to make the phone easier to use include:

• S Voice™ is the advanced natural language user interface that enables search and basic device-user communication. It can be used to turn the volume up or down on the music player, answer or reject incoming calls, shut off or choose to snooze the alarm clock or take a picture by saying “smile” or “cheese.”

• Motion simplifies the user experience by understanding the motion of the user. If the user is messaging but decides to call the person instead, they simply lift the phone to the ear and ‘Direct Call’ will dial the phone number. Motion includes quick camera access, missed event alert, double tap to top of list, screen shot, quick pause, quick rotate, turn over to mute, shake to refresh and raise phone to ear to make a call from messaging.

• Smart Stay uses facial recognition technology and the front-facing camera to identify the user’s eyes. Smart Stay disables screen timeout if the device detects the user’s eyes are looking at the screen. Galaxy S III is “smart” enough to recognize the user is reading an e-book or browsing the web and maintains a bright display for easy viewing.

Galaxy S III also takes sharing to a new level by making it fast and easy to share pictures, videos and presentations between devices or with friends and groups of people.

• S Beam expands on Android Beam™ to enhance device-to-device sharing through NFC technology by adding the ability to share photos, videos, documents and other DRM-free content to Android Beam. This allows a 1GB file to be shared within minutes and a 10MB file within seconds by simply touching another Galaxy S III phone.

• AllShare® Play allows users to wirelessly connect Galaxy S III to their PC, tablet or television to immediately share files, stream music, user-generated videos, photos and other DRM-free content to AllShare-enabled devices using Wi-Fi®. It also allows the user to remotely access files on up to six Samsung devices.

• AllShare Group Cast lets the user share a presentation or photo album in real time with multiple friends on the same Wi-Fi network.

• Share Shot allows photos to be easily and simultaneously shared with a group of friends directly from the camera using device-to-device Wi-Fi Direct.

Samsung Galaxy S III customers enjoy an unlimited data experience with Sprint Everything Data plans. Sprint’s Everything Data plan with Any Mobile, AnytimeSM includes unlimited web, texting and calling to and from any mobile in America while on the Sprint Network, starting at just $79.99 per month for smartphones – a savings of $40 per month versus Verizon’s comparable plan with unlimited talk, text and 2GB web, or $10 per month savings versus Verizon’s 450-minute plan with unlimited text and 2GB web (excludes taxes and surcharges).

Sprint announced Atlanta, Baltimore, Dallas, Houston, Kansas City and San Antonio are expected to have 4G LTE and enhanced 3G service in mid-year 2012. The anticipated launch of these large metropolitan areas demonstrates the continued commitment by Sprint to invest in its network through Network Vision. Sprint customers in these areas should soon enjoy ultra-fast data speeds and improved 3G voice quality. For the most up-to-date details on Sprint’s 4G LTE rollout, please visit www.sprint.com/4GLTE.

Contact(s):

Sprint, Mark Elliott, 603-621-4511, 
mark.j.elliott@sprint.com

Sprint Introduces “Unlimited Love Unlimited EVO” Ad Campaign to Launch HTC EVO 4G LTE Smartphone

Sprint Introduces “Unlimited Love Unlimited EVO” Ad Campaign to Launch HTC EVO 4G LTE Smartphone OVERLAND PARK, Kan., June 04, 2012 - Sprint has introduced a new advertising campaign to launch the next evolution of the award-winning HTC EVO™ family: HTC EVO™ 4G LTE, exclusively from Sprint. The theme of the new campaign, which began airing Sunday, is “Unlimited Love Unlimited EVO.”

Unlimited Love Unlimited EVO is the first fully integrated campaign created by Sprint in partnership with “Team Sprint” – integrated brand agency Digitas and ad agency Leo Burnett – designed to demonstrate the combination of the newest EVO smartphone on Sprint’s 4G LTE network. The campaign will be featured across TV, online, digital out of home, mobile and print, along with a socially driven interactive sweepstakes on Facebook.

“The creative for this campaign evokes an emotional response from the viewer,” said Caralene Robinson, vice president-Brand Strategy and Marketing Communications-Sprint. “The HTC EVO family of phones has a loyal following with millions of fans. They love their EVO devices, and this campaign highlights many of HTC EVO 4G LTE’s capabilities, including an 8-megapixel camera with rapid-fire, continuous shooting – so getting the perfect shot is simple – and a sound experience unrivaled on a smartphone. Those new features come to life in this campaign and we are encouraging viewers to tell us what they love most about the phone.”

The new national TV spot, “EVO Live,” is essentially a love song sung by EVO fans with their phones. It highlights the way people use their phones and how they interact with them, especially when it comes to music. The spot includes a 130-person “mobile chorus” recreating American alternative rock band Wilco’s hit song “I’m Always in Love” by using nine different music-making mobile applications. The ad highlights several of HTC EVO 4G LTE’s features, including its camera technology, audio and voice quality enhancements, and the unique red-line design detail and kickstand on the back of the phone.

“The EVO 4G LTE is one of the most beloved phones on the market today, with a passionate following,” said Michael Boychuk, senior vice president and executive creative director for Leo Burnett. “Keeping this in mind, we chose to announce the newest version of the phone by creating a unique rendition of Wilco’s hit love song. The final TV spot is powerful and strikes a chord artistically and from a product-feature standpoint.”

Social Media Campaign: Win the Experience of a Lifetime

For social-media enthusiasts Sprint introduces the “Win What You Love” sweepstakes1, an interactive element of the campaign driving viewers to Facebook. Through the Facebook sweepstakes Sprint asks, “What do you love the most? Tell us, and you could win an experience of a lifetime from Sprint, the only network with truly Unlimited data.”

For example, if you’re into movies, you could win access to movies for a year. If you’re into music, you could win access to the biggest concerts of the year. The intent is to reward one lucky EVO fan for being passionate about something they love. In addition to the “Win What You Love” grand prize, 40 additional lucky EVO lovers will walk away with new HTC EVO 4G LTE devices as runner-up winners in the sweepstakes.

“We are thrilled to create and orchestrate a campaign that is as multidimensional and dynamic as the product itself,” said Dave Marsey, group director of media for Digitas. “By integrating social media with an iconic location such as New York's Times Square, we are able to bring value and real-time relevance to the passionate community of existing and future EVO lovers.”

New York’s Times Square Electronic Billboard: Tweets Appear Live

Sprint is also giving fans the opportunity to have their tweets featured on a digital billboard in New York’s Times Square. The digital billboard encourages Times Square visitors to tweet #EVOLOVE to @sprint with what they love and the board will tell them were to find it in New York. The tweets and interactive experience help highlight HTC EVO 4G LTE’s unique qualities. The Times Square interactive billboard launches in early June.

HTC EVO 4G LTE is built on Android™ 4.0, Ice Cream Sandwich, integrated with HTC Sense™ 4. HTC EVO 4G LTE boasts brilliant features, including a vibrant 4.7-inch HD display, 1.5GHz dual-core processor, large 2,000mAh embedded battery and dual-cameras (8-megapixel rear-facing and 1.3-megapixel front-facing) with rapid-fire continuous shooting capability. HTC EVO 4G LTE brings back the fan-favorite kickstand built into the smartphone’s refined, slim design and introduces HD voice capabilities. The Sprint 4G LTE network is expected mid-year in limited markets. See www.sprint.com/4GLTE for details.

HTC EVO 4G LTE is Sprint’s first device with HTC’s Authentic Sound experience integrating Beats Audio™. The technology enables customers to hear music the way the artist intended with unique audio tuning that delivers thundering bass, soaring midrange and crisp highs. HTC EVO 4G LTE incorporates authentic Beats Audio across the entire phone experience, including playing music stored on the device, streaming from a favorite service, watching a movie or YouTube™ video, or playing the latest hot game. HTC Sync Manager software also lets users easily get their music on the device from their PC, and it works with current programs, including iTunes®.

Sprint recently announced Atlanta, Baltimore, Dallas, Houston, Kansas City and San Antonio are expected to have 4G LTE and enhanced 3G service in mid-year. The anticipated launch of these large metropolitan areas demonstrates the continued commitment by Sprint to invest in its network through Network Vision. Sprint customers in these areas will soon enjoy ultra-fast data speeds and improved 3G voice quality. For the most up-to-date details on Sprint’s 4G LTE rollout, please visit www.sprint.com/4GLTE.

Contact(s):

Sprint
, Dave Mellin, 720-840-4788
, dave.mellin@sprint.com


or


Digitas
, Ron D’Amico, 617-369-8517, 
ronald.damico@digitas.com


or


Leo Burnett USA
, Lysey Roumell, 312-220-5280
lynsey.roumell@leoburnett.com