OMH (Open Market Handsets) is an initiative led by the CDG to increase device variety and offer new channels of distribution within the CDMA ecosystem. The OMH enables the purchase and use of an OMH device for any OMH-compliant operator network. OMH requires that all operator and subscriber specific provisioning is moved from the device onto the Removable User Identity Module (R-UIM) or SIM card for CDMA devices. Supporting a wide breadth of core functionality that includes features such as voice, SMS, packet data (both 1X and EV-DO), MMS, WAP/Browser, BREW, Java, and LBS, OMH allows OEMs to develop full-featured devices that can be sold across the entire CDMA ecosystem of OMH-enabled operators rather than to a single operator.

OMH Benefits

Operators Lowers handset inventory costs Uplifts handset tier and subscriber ARPU Increases handset variety for its subscriber base Reduces costs associated with device customer support Reduces device testing costs

Handset OEMs Reduces inventory risk by enabling the same device to be sold across multiple operators / markets Reduces time-to-market and eliminates operator specific testing Increases amortization of higher tier device costs (via a larger addressable market) Creates opportunities for new, OEM-hosted services Increases brand awareness

Distribution Creates an open distribution channel to complement the operator's current distribution model Simplifies supply chain management Expands volume and variety of CDMA devices

Subscribers Widens available selection of CDMA devices Increases customer touch-points / retail locations for CDMA devices